5 misleading internet offers targeting women
It’s a competitive world out there in the consumer market, and not just in the shopping malls. Over the past decade, and in the last 12 months or so in particular, the action has moved into cyberspace. That’s where we tend to do most of our shopping these days, and it’s where we search for the best deals.
It’s also where B2C businesses focus their marketing efforts. There’s nothing new about marketers being a little creative in the way they present special offers, or in them failing to draw attention to the small print. But sometimes, there’s a fine line …
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