Let there be Light! We use light for so many things; for security, for ease of domestic life, even for entertainment. But is there a subtler purpose for light? There is, and it’s called digital LED signage.
As any biologist will tell you, our brains have evolved to respond to light, so it only makes sense that LED digital signage would be so successful at capturing the attention. This is what makes digital LED signs an ideal way to bring people’s attention to your business, but does this always translate to increased customers? If so, how? Read on to find out.
The New Age of Signage
Light-emitting diodes (LED) are a marvel of modern technology. They offer efficiency and elegance, all while giving a crisp image that never fails to pop.
For centuries, business owners have tried all manner of tactics to attract more customers. They’ve had workers flip signage around, they’ve written specials on blackboards, they’ve even had entertainers lure clients in with song and dance. Then came LED signage.
LED signs are striking and they definitely surpass dull prints that barely even reflect light. Compared to printed signs, they can capture and retain attention for much longer.
Plus, reading specials on a blackboard may remind others of their school master, so you want something that oozes showbiz, something that reminds customers of something pleasant, like fireworks or stars in the night sky.
Connect with Customers
It’s one thing to simply bait customers with samples, freebies, discounts and entertainment. It’s another thing to engage with your clientele on a meaningful level.
Having music videos or telenovelas playing on flat screen TVs, offering newspapers and magazines for customers to read, starting a raffle draw- these are all time-tested methods of attracting customers. But, all of that just comes across as being a gimmick to the savvy customer. What you want is for your clients to feel recognized and important, and using gimmicks only makes it seem like you’re trying to milk them like cash cows.
LED signs can have real-time messages programmed into them, offering an engaging and personalized experience for the customer. Meaningful messages and information can be passed on through this digital medium, making customers feel seen and important enough to give updates and so on.
One of the major benefits of LED signs is that you can alter them at the touch of a button.
To replace a print sign is no joke, and you need someone to do it for you at a price. You need paint, stickers and other materials which may not come cheap either.
Plus, it takes so much time to put up a print sign and your business could do without all these challenges. Saving money on labor, equipment, and time, are just some of the miraculous benefits of using LED signs.
Print signs are invisible at night or in foggy conditions. Sometimes even a light shining on them isn’t enough to improve visibility or attract customers. Print signs on the other hand, never stop advertising your business. It doesn’t matter what the light or weather conditions are, your signage will appear clear as day, 24/7.
Customer Care Services
Show customers that you care by displaying vital information on your LED signs. Anything from traffic and weather updates, to news and promotions, all these can be displayed as a way of keeping customers in the loop and making the rest of their day a little more convenient.
Not all of your customers will walk by your business. Some of them drive by at speeds that make it impossible to read a print sign. With moving words and images on an LED screen however, a person in motion can easily make out the words being displayed.
Humans are visual creatures and so much can go on internally because of something we see. True as it may be that all that glitters is not gold, the case is different when it comes to LED signage. In this case, all that glitters IS gold. It’s gold for the business owner who is smart enough to bedazzle customers into shopping and make money while sleeping with digital LED signs.